Changhong phone explosion in turn the public's attention to the handset battery Laptop Battery who, in recent years, laptop battery explosion due to high incidence of casualties caused by the newspapers side, unauthorized third-party production of low-quality market is flooded with non-original laptop batteries, laptop battery market into a a serious crisis of confidence, how to resolve the current problems in laptop batteries have become the focus of attention of the industry and consumers.
laptop battery into a crisis of confidence will be the opportunity for local manufacturers
According to MII statistics, present, China has more than 460 million laptop users every hundred penetration rate of 35.3 is the world's laptop users than any other country. At present, people on the battery consumption has also increased sharply, to each cell phone to configure two batteries, then it currently on the market require at least 1 billion cells, and this market is still growing with the popularity of laptops and gradually expanded. Clearly, the cell phone battery Pavilion ZV6000(hp zv6000 battery) is filled with a large market opportunity and wealth.
But the big market full of opportunities, but also fraught with hidden dangers.
Trade and Industry Bureau, Guangdong Province, has the appearance of laptop batteries, discharge performance, environmental testing, safety protection features such items as inspection found that the field of laptop batteries currently in circulation is only 60% pass rate, or even laptop battery exploded in the examination process . Shocking test results show that, due to a lack of sense of responsibility for a number of manufacturers, resulting in the existence of widespread cell phone batteries quality defects. At the same time, all kinds of unsolicited laptop batteries are still active in the market, quality is more difficult to guarantee. Insiders believe that the current laptop battery industry opportunities and risks equally enormous, confusion and high-risk go Pavilion ZV5000(hp zv5000 battery) hand in hand.
Reshape the image of an imminent
laptop battery market is in chaos and high-risk, why? This reporter has learned that producers of laptop battery can be divided into three levels; first R & D is a core component of laptop battery battery cell capacity of enterprises such as TCL, Panasonic, etc.; followed by the battery packaging maker, the main job of the battery assembly, more well-known is the Fujian "Scud" group. These producers have a well-battery production safety control system, the cells produced large have better quality and security. Appeared on the market to explode, etc. Most of the serious quality problems of the battery from the battery producers in the third level - hundreds of thousands, not norms, lack of supervision of small battery factory and small workshops. These "black cell" produced by a non-technical force, two did not test the equipment, or even two or three individuals, a Taiwan Power Company will be able to produce Presario X6000 laptop batteries around the iron, using the poor quality, or other businesses out of the battery cell manufacture in order to engage in profiteering to give consumers a serious security problems.
If we say "black laptop" the spread of the battery cell phone battery industry directly led to the confusion, then the regular brand of laptop batteries laptop producers will undoubtedly exacerbated the neglect of the quality of consumer distrust of laptop batteries. According to report, "Scud", Changhong, and even big brands like Nokia laptop batteries quality problems have occurred, if according to this trend continues, in product quality is not the case of a trusted, low-cost "black cell" certainly more attractive to consumers, laptop battery market will be low-end low-quality products that occupation, to the entire laptop battery industry will be a huge disaster. Therefore, regular laptop battery laptop battery manufacturers to reverse the industry as a whole the image of trusted Difference Presario R3000(compaq r3000 battery) imminent.
Robust channel is the key to win market
laptop battery producers want to reshape the image of industry, technology, brand, channel construction of a Less.
In production use newer and more cutting-edge technology, to guard against the fundamental way the battery security risk. For example, the recent "Scud" proposed a "safe cell" concept, the use of "double protection" technical means to effectively control the presence of potentially dangerous laptop battery to improve the safety performance. The introduction of laptop battery safety technology is not just a technology, products at the level of demand, but also a responsibility to consumers. Technological PP2100 development and innovation in laptop batteries from a fundamental solution to the security risks in order for our laptop batteries lay the foundation for the building of brands and channels.
At present, China laptop battery poor brand awareness, while establishing the brand industry to enhance consumer brand awareness in the fight against laptop "black cell" is one of the most effective means.
Of laptop battery to fine packaging in enhancing corporate brand image is also a good choice, and in packaging marked with a unique anti-counterfeit identification can be possible to prevent counterfeiting. This would give consumers impressed.
Building strong sales channels to establish the brand image of the laptop battery key. Recently, the "Scud" group sales model to imitate the automotive industry in the country set up a special laptop batteries "4S" shop to build new sales channels, the progressive realization of laptop batteries specializing in monopoly. The emergence of stores specializing in resolving the DP390A battery on the market quite a mixed bag, the quality of mixed status, maximizing consumers to avoid buying into the "black cell." This will undoubtedly give consumers confidence to buy their battery products to enhance the trust industry to promote the virtuous circle of laptop battery industry, this marketing move worthy of all battery producers learn from
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