2009年11月29日星期日

Cover article: BYD Battery Wang Chuanfu "all are a paper tiger" (a)

Cover article: BYD Battery Wang Chuanfu "all are a paper tiger" (a)



BYD's head Wang Chuanfu (Wang Chuanfu news, Wang Chuanfu Well), Laptop Battery super-confident, almost arrogant, daring subversion. He spent a short period of eight years time will be less than 20 people, a small workshop into a world's second-largest mobile phone battery manufacturers. Today, the "batteries king" to do "car king", exactly, is "king of electric cars." This time, he can do into

Wang Chuanfu, BYD young head, human


Referred to as "Lunatic Fringe", "car Madman", "subversives." He was extremely obsessed with technology, meaning everyone made against the car, building electric vehicles, also claimed in 2025 to become the global automotive industry leader.



Most insurgents have a crazy temperament, do not follow common sense, dare to think Gangan, courage, Wang Chuanfu is true. In his eyes, "all are a paper tiger,"Dell Precision M60 battery everything can subvert, everything can change.


How dare people how much production


August 9, 2007, in Shenzhen Longgang, Pingshan base BYD completed, the base area of 1.8 million square meters, a total of more than 30 leveling hills, filling more than 120 fish ponds, dug more than 750 million cubic meters of soil ; base is equipped with power plants and 56 manufacturing plants, tens of thousands of employees in the production line busy; BYD F6 second paragraph of a new car off the assembly line from here, official debut ... ... look at all of this, BYD Wang Chuanfu head can not help but pride of the big time, making remarks in the passenger area of BYD in 2015 to achieve China's first, in 2025 to do in the world. Such pronouncements, and for a shock outside dell Inspiron 8600 battery the industry.


The Tsuboyama base built Twelve years ago, 29-year-old Wang Chuanfu had just resigned from state-owned enterprises and stability, and a dozen business partners in Shenzhen, a dilapidated workshop Liantang 敲敲打打. That run-down shop is almost all of them places of activity during the day and engage in research and development, play ground floor at night. This is the beginning of Wang Chuanfu business. For the resignation, Wang Chuanfu that did not hesitate a firm can do it themselves. When he was borrowing money to the cousin, Xiang-Yang Lü venture, the Xiang-Yang Lü difficult to understand, "You are a national cadres, why risk it sea?" Wang Chuanfu stubbornly insists that "I am a study of the battery, I believe he can do, I believe that the potential of the battery industry. "


The 20th century, the mid-90s, cellular phones popular in the city, Wang Chuanfu sights on mobile phone battery is a huge emerging market. Happened at this time, Japan announced that Japan's domestic production will not nickel-cadmium batteries, Wang Chuanfu think this is a "golden" opportunity, decided to produce nickel-cadmium batteries. dell 8N544 battery Despite the difficulties, but Wang Chuanfu was firmly put into the production of nickel-cadmium batteries, and in the end of 1995 was at the time of Taiwan's largest manufacturer of cordless telephones DBTEL orders.


In 1998, the Asian financial crisis struck, the global battery price drop, BYD, low-cost advantage brought into full play, Philips, Panasonic and so turned to BYD purchase batteries. In just three years, BYD has become the industry leader in the battery.


Subsequently, the BYD higher technical difficulty involved in nickel-metal hydride batteries and lithium battery production. In these two areas are also dominated by Japanese companies, a small company established only three years to challenge the Sanyo, the world's giants, can not help but joke, but Wang Chuanfu was done, and have been successful. At present, BYD nickel batteries, cell phone use lithium batteries in the global market share have been accounted for the first one, BYD become the world's top two mobile phone battery manufacturers.


After all, the battery industry development space is limited, the dell Inspiron 8500 battery ambitious Wang Chuanfu wanted to find a big business to do. Do? "After much deliberation, only the car." This is really big business - industry, the high threshold of significant investments at greater risk. Wang Chuanfu investment in the automobile industry in favor of the little people, company executives are playing a lot of pulled out. In early 2003, Wang Chuanfu before the decision to intervene in the automobile industry to seek the views of more than 20 shareholders, we did not openly opposed, but many people minds disagree with. Xia, general manager of BYD Auto Sales Company is a firm opponent of the ice rule, "too risky to enter a new industry like the automotive, Europe and the United States in front of Japan and South Korea have so many good competitors, and my heart there is a nameless fear." Xia Zhi-Bing Wang Chuanfu has been persuaded to give up.


In addition to internal opposition, external pressure will be greater. Heard BYD wants to build a car, many investors felt inexplicable fear and anger, have asked to call Wang Chuanfu. A U.S. fund to Wang Chuanfu a phone call said that if Wang Chuanfu insist on making cars, they will sell a large number of shares of BYD. In fact, many people are doing, dell Latitude D800 battery and BYD's market value evaporated in just a few days more than 30 billion.


Wang Chuanfu is not for the dynamic pressure. Car, put it bluntly, is just "a pile of iron and steel"! In his view, no need to build cars have a "technophobe", "firm conviction will definitely win, faltering that the opportunity will be wasted away." Wang Chuanfu abnormal firm commitment to building cars, he said many investors, " I Xia Bansheng to do a car. " He bought a lot of cars in the books, plunged into them, and he wanted to in-depth understanding of the industry, and then "go full steam ahead" development.


January 23, 2003, Wang Chuanfu acquired Xian Qin Chuan Auto Co., Ltd. 77% of the shares, formally entered the automotive industry.


Although many people expressed doubts about Wang Chuanfu repairer, but BYD introduced the first model - BYD F3 has achieved impressive market performance, the annual selling 10 million vehicles in the automotive industry for BYD the development of fired the first shot. Subsequently, they have introduced BYD F3R, F6 and other models in the automotive market will be basically established a foothold.


Wang Chuanfu not satisfied with this, his real dream is to produce dell 312-0393 battery electric vehicles, to subvert the pattern of the world's automotive industry. He declared, "For us, the repairer just the same as making toys."


Wang Chuanfu super-confident, almost certain arrogance.


The so-called technical problems, Wang Chuanfu not the slightest fear. Just business, he was put into production the core components of the battery batteries of this high-tech products, to build lithium batteries, building cars, he had never felt timid. Wang Chuanfu venture partner, Sun 1 algae once said, "We never felt afraid of the technology. Others have it, I dare to do; others not, I dare to think. BYD any one manager should have a who but myself will certainly win courage. Whenever a problem, we will say that you can not solve, not because there is no capacity, but because you lack courage. "


In management, Wang Chuanfu also not drift, he publicly expressed no interest in any management books, management books, difficult to answer that all enterprises face unique problems. Even China Central Television asked him to worship by many Chinese entrepreneurs, and Jack Welch, Michael Porter, a dialogue with Taiwan, he also Landelikuai, dell YD626 battery "Michael Porter are?" "Jiekeweier Qi are? "" I know what my business is like, I know how to lead BYD. "compared to experts, Wang Chuanfu even believe in themselves.


For his entrepreneurial success, Wang Chuanfu said, "The most important thing is to have spirit of adventure," and many times is not that you can not do, but because you dare to do.


"Cottage Gong" breaking technical barriers


BYD F3 so popular in one incurred by the introduction of the criticism that its "cottage" traces serious. BYD F3 with the Toyota Corolla, both of very similar appearance, and, BYD F3 components can even GM and Toyota Corolla, so that someone removed a sign of BYD to be replaced by a sign of Corolla.


In this regard, Wang Chuanfu not be shy, but he put that imitation is called "standing on the shoulders of giants", "such as F3, we refer to a number of foreign companies, an excellent brand, we use it for non-patent technology, the patented technology weed out. F3 selling so well is because its design is good. "


In addition to imitate Toyota Corolla F3, BYD F0 and the subsequent launch of the Toyota AYGO shape is also very similar, BYD F6 and Toyota Camry are also many similarities, rather than the price of BYD cars like Toyota cars Type cheaper than half.


In response, Toyota am greatly disturbed by the BYD F3 buy dell MM165 battery why it was so like BYD can be made, while the prices are so cheap? Many people believe that Toyota will be prosecuted BYD, but this thing did not happen.


Wang Chuanfu said BYD though learn from others, but it does not get involved in a lawsuit: "Our car did not have any patent issues, we have a patent covering all the changes over, the change of an article. We did extensive use of someone else's non - patented technology, but the combination of integration of non-patented technology is our innovation. intellectual property rights should be respected, but it can circumvent. "


In the broken patent barriers, the BYD There are many clever ways, "say the appearance of the patent there were five car photos, front, back, side, are the top and oblique at the top, in these five areas are very similar, you may infringement, but as long as there is a photograph of which is completely different styles, even if the rest are not exactly the same dell Latitude D830 battery infringement. we head for a tail for no one who has a patent. "No wonder many people often have questions about why the face of domestic cars all grow well, while the bottom is very ugly? The original face is someone else's, only their own bottom.


The BYD Internally, there is an intellectual property department, there are 100 people dedicated to oversee the division, to remind them of what technology is used by someone else's patents, the need to avoid. BYD said, according to insiders, "Every year we plan to tear down a lot of cars, if you want to use a technology, look at there is no patent, there is the adjustment, to avoid off, has not brought to use. We do not even do a good job of litigation preparation, and 100% will not let opponents win. "


 

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