Fourth, the mystery of electric cars
December 15, 2008, BYD F3DM high-profile dual-mode electric vehicle market, the price of a publication, the industry Laptop Battery outcry, and then the terminal F3 actual price as low as 53,000 yuan, while the price is as high as dual-mode F3DM 149.8 thousand yuan. Conference on-site that is a senior media have pointed out that such a price, BYD is simply not intend to sell this car. Sure enough, today, the official data published in BYD, only the Shenzhen Municipal Government purchased 10, and in this 10 car is the only information revealed is only the one front of the car license ambiguous photo. Faced with public doubt, BYD Public Relations, said: F3DM dual-mode electric vehicle due to taking into account confidentiality, fear of competition to buy back dismantling, research, and so they are only to meet the needs of the local government sector procurement.
Stood a large civilian market is not for sale, why F3DM BYD dual-mode electric vehicles to set such a high threshold, with the questions I interviewed people familiar with the automotive industry, "BYD dual-mode electric Car belongs to a 'Plug in' technology, first put forward by the Americans, but also the application of this technology fundamentally speaking, is a plug-in hybrid. "The source told this writer that" only relatively large battery capacity, fuel tank is relatively small, suitable for consumers in the city a short distance to use, if the long-used, still need to be driven by the oil machine, but because the fuel tank capacity is relatively small, this car is not suitable for long distance use. "general manager of BYD Auto Sales Company Assistant Wang have also said that "F3 DM in the long-distance Hp PP2182L battery driving can only use petrol engines." The BYD Company announced F3DM mileage is only indicated when the case is full of power up to 100 kilometers, but has deliberately avoided in this speed of 100 km. I also made this e-mail asked the BYD company's public relations, but it has not received any reply. So secretive, I can not help on the BYD F3 DM mass production capabilities and practicality marked with a big question mark.
5, cost control puzzle
BYD is China's auto market, the price of a real killer, Main Terminal actual sale price of the current model F3 has dropped to 40,000 yuan range. A wheelbase of 2600 for the carts, so no doubt is its low price quickly to seize the market and enhance sales killer. In this I can not help but deep doubts about BYD is how to do such a terrible cost control will be the mainstream products and markets with the level of hold 1 million per car the price difference?
The face of such problems, BYD Auto executives have long been made Hp 338794-001 battery a reply, Wang Chuanfu, summer ice rule more than once to the outside world that BYD is taking the one with the other auto companies a different path, that is made by way of mobile phones made cars, a large number of production lines to replace the use of human machinery and equipment, as long as employers do not have the machine finished resolutely. And proud to tell reporters that most of the component parts BYD Auto is make their own, and they are what makes BYD ultra-low cost. Is that really so?
I once again consulted the relevant people within the industry, auto companies a lot of costs incurred for new products, new technology research and development and investment, such as the very popular Corolla, Toyota spent before the product launch in five years, dozens of 100 million U.S. dollars to conduct market research, product design and development. R & D costs of these classes not only require sustained investment, but also in the short term can not create out of benefits is a matter of accumulation. These inputs are often a number of companies do not want the pursuit of quick profit, and a high degree of imitation of a certain best-selling model, and even some parts can be common, the cost spent on the development of course, is much smaller than themselves.
The experts further noted that the automobile manufacturing is one involving many areas, many areas of the complex project, a car also have thousands of parts Hp PP2182D battery and components formed. Pairs of the Chinese nation's fledgling auto industry, the link with the outside of the cooperative enterprise, supporting business collaboration, run-in is particularly important, not only through their understanding and learn a lot of international big business advanced quality control and management, and strict in detail the various standards, but also through its co-operation, joint venture, set up its own high standards supporting system components. And just talks behind closed doors, or even in any of them have to do is far departure from the modern automobile industry for the integration of global resources I was using the trend in the product concept, the quality will be significantly behind other enterprises.
The ultra-low prices on the BYD F3, the reporter also consulted another independent person in charge of brand marketing, but people have been shocked answers. BYD is completely reckless, excluding the brand, regardless of, and consumer safety and comfort to do a car, such as F3 using WXH-066 air-conditioning compressor, displacement of 66cc, but the main users of such a model compressor is the Chery QQ3, Hafei Lobo and other micro-cars. Any of more than 2100 domestic Hp Pavilion ZD7000 battery wheelbase of the "big" vehicles will not be used because the emission is low, very poor cooling effect. Early F3 air-conditioning is not cooling is the common problem, and later improved, but not because of BYD for a high displacement compressor, but rather arbitrarily increased the speed ratio, so that compressor is always at a high speed, high-load condition, so that will no doubt leave a great security risk. Another example F3 front bumper between the bulk and the former Paul beams there are no other manufacturers widely used energy-absorbing plastic or foam blocks, leading to the former security strong enough. Event of a low-speed collision, the vehicle headlights, hair covers and other parts of the damage difficult to repair the serious, maintenance costs will increase substantially, and the lack of effective protection of pedestrians. As things stand, BYD, low-cost low-cost strategy adopted by Wang Chuanfu mouth is not as good as that, but in order to rapidly increase sales and to seize the market as a crazy move, which is not to control costs, but unscrupulous reduce costs, while the expense of the vast number of users more security and comfort.
6, the mystery of development thinking
Since 2003, the date officially entered the automobile industry, BYD Flyer were introduced, F3, F3R, F6, F0 five cars, in addition to the original Qinchuan Flyer, the rest are highly imitate someone else's best-selling model. BYD is also a cottage when it embarked on such a road?
According to one of the original in 2001 he entered the middle BYD Group, revealed that the original took over the Qinchuan BYD to do when the car is filled with ambition, and once started their own design, research and development. The more experienced then proceed technically, financially very difficult, and always Hp CGR-B1870AE battery can not be solved, and 2005 is the blowout phase of the Chinese automotive market, so how good can be easily missed opportunities. BYD make a prompt decision, reverse the Toyota Corolla, introduced the F3, but the success of BYD F3 to find such a shortcut. Subsequently launched a comprehensive plagiarism row Excelle HRV of the F3-R, copied from Camry, Accord, as well as copying of the F6 Toyota AYGO of F0. BYD is currently R & D in the model, or to imitate other brands the best-selling model, Mercedes-Benz CLK will soon be introduced to imitate the S8, imitate Toyota Previa the M6, Porsche Cayenne and even imitate the T6.
In this I can not help but say, at the national advocate for independent innovation today, the cottage is undoubtedly an enterprise, a country, a nation of independent innovation stifling core competencies. Double-Benz SMART Small nobles suspected of plagiarism lawsuit, the Great Wall Wizard lost in Italy gave the Chinese cottage has sounded an alarm car, and as China's auto market competition intensifies, with the international protection of intellectual property laws into Hp F4486B battery line, cottage living space vehicles will be greatly compressed, by shape cottage, low-quality low-cost grab the market is tantamount to a no return.
7, the mystery of its competitors
In recent years, China's national automotive industry has made considerable progress and development, regardless of volume or the overall strength of the market have a significant improvement when compared with foreign enterprises, but there is still a wide gap. Present self-branded products are more concentrated in 10 million or less, only Chery, Geely, Brilliance of the few high-end business model breakthrough in the ceiling of 10 million people. Along with China's auto market truly open, and tariffs are lowered into line with international prices over the next decade the price of imported cars will fall sharply, while the proportion of joint venture vehicle with the localization of expanding its own brand in the price of disadvantages will further decrease.
Survive under the constant pressure on the independent brand only continue to improve their own strength, improve product quality and brand image, will it be possible to compete in the future to occupy a favorable position, while hopes to go low-quality line of business is undoubtedly cottage is a fantasy . At present, China lacks the concept of rational consumption fueled BYD auto market this cottage style of the prevalence of low quality, while Chery, Geely, Brilliance of this emphasis on technology research and development, accumulation, the real backbone Hp 417066-001 battery of China's auto industry and hope that being a joint venture brand, cottage pseudo-self-dual pressure. It is no exaggeration to
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