Face for half a century for two consecutive years of losses for the first time since Laptop Battery the Japanese electronics giant Sony (Sony), showed that a car battery, 3D electronic products and network services to drive business growth in the three major industries, and plans to spend 1,000 billion yen (about 8.9 billion Hong Kong dollars ), R & D for automotive use rechargeable batteries.
Sony Executive Vice President Hiroshi Yoshioka (Hiroshi Yoshioka) that has been in contact several companies to explore for them to provide automotive lithium battery (Lithium-ion batteries) the possibility, but refused to disclose details of potential customers.
Development of electric car batteries, or mix can be is a global automotive industry trend.
Sony predicts that global use of lithium batteries can be mixed with 2015 car sales will reach 200 million units by 2020 will rise to 7.48 million.
Japan and Japan Research Institute (Daiwa Institute of Research) forecast global sales of lithium batteries will be in 2008 to 8,400 billion yen dell Inspiron 4100 battery (about 74.8 billion Hong Kong dollars), rose in 2020 to 2 trillion yen (about 1,784 billion Hong Kong dollars).
From Japan's Sanyo (Sanyo), and Panasonic, to Germany Porsche (Porsche) and the U.S. General Motors (General Motors), who did not rush to invest in this ready market.
Sony's massive recall in 2006 was 9 million have problems notebook batteries. Hiroshi Yoshioka said that past experience will help the company produce more secure products.
3D TV charge re-injection to be pushed next year
Sony's battery sector is currently 200 employees, plans to recruit additional staff.
Sony's TV division in order to reverse six years of consecutive losses disadvantage,dell Inspiron 4000 battery decided to re-injection 3D TV services charge. Hiroshi Yoshioka said, to the end of March 2013, 3D TV will account for the company's overall sales of about 30% to 50%.
Sony plans on sale next year, 3D TV, 3D product that can be ended by the end of March 2013 for 12 months, 1 trillion yen of income derived (approximately 89.2 billion Hong Kong dollars). Equipped with 3D enabled TVs, so that users can choose to watch the flat image, or to wear special glasses to enjoy three-dimensional film.
The yen against the dollar yesterday rose to 87 yen, a record high of nearly 14 years, the negative Japanese export industries. Hiroshi Yoshioka said the dell Inspiron 8100 battery appreciation of the yen earnings for the stage performance of "impact of very small." As of March next year, the company forecast second half, 1 dollar ¥ 90.
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